"Gordon watched them go. They were just by-products. The throw-outs of the money-god. All over London, by tens of thousands, draggled old beasts of that description; creeping like unclean beetles to the grave.
He gazed out at the graceless street. At this moment it seemed to him that in a street like this, in a town like this, every life that is lived must be meaningless and intolerable. The sense of disintegration, of decay, that is endemic in our time, was strong upon him. Somehow it was mixed up with the ad-posters opposite. He looked now with more seeing eyes at those grinning yard-wide faces. After all, there was more there than mere silliness, greed, and vulgarity. Roland Butta grins at you, seemingly optimistic, with a flash of false teeth. But what is behind the grin? Desolation, emptiness, prophecies of doom. For can you not see, if you know how to look, that behind that slick self-satisfaction, that tittering fat-bellied triviality, there is nothing but a frightful emptiness, a secret despair? The great death-wish of the modern world. Suicide pacts. Heads stuck in gas-ovens in lonely maisonettes. French letters and Amen Pills. And the reverberations of future wars. Enemy aeroplanes flying over London; the deep threatening hum of the propellers, the shattering thunder of the bombs. It is all written in Roland Butta’s face."
George Orwell, Keep the Aspidistra Flying (1936)